Tamannaah and Sidharth Take On the Forest Gods in Vvan

Vvan lists on 28 August, putting Sidharth Malhotra opposite Tamannaah Bhatia in a mythological thriller that has kept its plot under wraps and its look deliberately eerie.

It is a first-time pairing of two stars whose every airport walk becomes content, and the campaign knows it: the promotional strategy so far has been built on atmosphere and the two faces rather than plot.

Tamannaah's run since Jailer has made her one of the busiest stars across languages; for Sidharth, a mythological genre swing is the freshest positioning since Shershaah.