Shah Rukh Khan Returns to the Window He Made His Own

Christmas belongs to Shah Rukh Khan in the way Eid has belonged to Salman Khan and Diwali has moved between studios. King lands on 24 December, and the date itself is part of the film's marketing.

The film reunites him with Siddharth Anand after Pathaan, which reset the Hindi box office in 2023 and started the run of results that carried the industry out of its post-pandemic slump.

With Ranger and other titles positioned earlier in December, exhibitors are looking at three consecutive high-occupancy weekends into the new year, the strongest festive corridor of the decade.