Shraddha Kapoor Disappears Into Vithabai for Eetha

Shraddha Kapoor plays tamasha legend Vithabai Narayangaonkar in Eetha, listing 28 August, and the teaser has already shown a transformation nobody associates with Hindi cinema's most followed actress.

It is the sharpest turn of her career. The Stree films made her the face of the most successful franchise in Hindi cinema; Eetha asks her to vanish into a folk performer's life of hardship and stagecraft, in a biographical drama with awards written into its ambition.

For the largest Instagram following in the industry, the choice reads as a statement: the numbers are already won, now for the respect.