Cricket Owns Indian Streaming. Everything Else Is Fighting for Third.
Ormax's first StreamView report puts real, sourced numbers behind a truth the trade already suspected: two cricket tournaments out-drew every scripted show and film combined.
By Bolly Bourse Desk
Ormax Media has launched StreamView, a new audience measurement framework tracking viewership across OTT originals, television catch-up, films, sports and news in one unified system, replacing its earlier originals-only tracking. The first report, covering January to June 2026, puts real numbers behind what the trade has long assumed: cricket dominates Indian streaming by a distance nothing else comes close to.
The ICC Men's T20 World Cup drew an estimated 246 million viewers on JioHotstar, with the IPL close behind at 228.4 million. For scale: the single biggest non-cricket hit of the half-year, Samay Raina's India's Got Latent Season 2, drew 38.5 million, roughly a sixth of the World Cup's audience.
Ormax's methodology is worth understanding before citing any of these numbers elsewhere: figures represent unduplicated individual viewers who watched at least 30 minutes, drawn from a weekly panel of over 3,000 respondents projected against the company's 2025 OTT Audience Report, and they exclude overseas viewers and short-form content entirely.
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